Music and Messages On-Hold: ADTEL®

Why use on-hold messaging from ADTEL? Listed below are just some of the reasons:

Silence

Recent surveys reported that the absence of sound or music during hold time results in an astonishing 60% of callers hang-up within the first 60 seconds.

Radio

The simplest, cheapest way to eliminate silence during hold time, it seems, is to plug a radio into the phone system. It may be the way to go if you think your current and potential customers will appreciate the musical taste of the office staffer responsible for selecting a clear station - or if you're certain they won't mind listening to horrifying newscasts and competitor's radio commercials.

Background Music

Background music produces better results with callers than silence or radio broadcasts, but still provides no marketing value.

The ADTEL® Advantage

ADTEL® messages transform the on-hold button from a standard telephone feature into a business information resource. "Hold time" becomes productive for both your business and your callers. Why waste time with "dead air" or a radio station selling everyone else's business when you have a captive audience?

The incorporation of ADTEL's custom music and messages for telephone hold as part of a strategic marketing campaign can create many benefits and opportunities for a wide variety of businesses and organizations. Some of the initial benefits of ADTEL are an improved corporate image, reduced caller abandonment, and the means to market your products and services to a captive audience. Smaller businesses can enjoy the BIG impact that on hold messages provide, giving their customers the illusion of scale.

According to recent surveys, 88 percent of all consumers prefer hearing a message on hold (rather than the other options) when holding for a company representative and will wait up to 3 times longer on hold. And roughly 20 percent of these consumers reported they made at least one purchase based on the information they heard in a hold message. ADTEL's custom productions decrease perceived hold time and thus may alleviate caller frustration while being on hold.

Opportunities arise when ADTEL's production team is at work for you. You can complement current advertising efforts, cross-market new products and services, and feature current specials.

CREDIT UNION: "As a service-oriented organization, we put great value in meeting our customers' needs. Not only has ADTEL® fulfilled our telecommunication needs promptly, in some instances ADTEL® has anticipated them."