Messages on-hold are an important part of call processing. Companies who professionally create and produce your messages provide a cost-effective way to provide your callers with better service.

(by Anthony J. Stagliano)

Some companies hold their callers in silence, others play the radio, but more companies are realizing the advertising and customer service benefits of on-hold messages.

(by Raymond Ecke)

We've all heard the familiar "Please hold." Annoying? Usually. The truth is most of us have better things to do than sit at our desks with a phone attached to our ear... waiting.

(by Angela Karr, Assistant Editor)

Like most people, you probably don't enjoy being put on hold when you call a business. Since about 70% of business callers are put on hold, you are most likely to be put on hold more than a few times in your life. Although the average hold time is only 38 seconds, often it can feel like 90 seconds if there is only silence. However, the opposite is true if there is music, meaning a 30 second call only feels like 15 seconds with background music. Since most callers with silence on hold will abandon their calls in less than a minute, and 34% will not call back, it is wise to incorporate a custom on hold message for your company to entertain, inform, and retain customers on hold.

(by Genevieve Bordeaux)

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